As a model/talent, unknowingly you represent your agency via your social media platform. How you portray yourself reflects back to the businesses you represent, companies you tag, or have listed in your bio.
Models, brand ambassadors, influencers, freelancers- your online reputation can make the difference in getting bookings or being dropped by a client. What you post and how you behave on social media is being watched by prospective clients and that's a positive thing if its done right.
Your "outside of the office" time as a freelancer/independent contractor/model/talent on social media is powerful, you are the bottom line, and the potential success or failure of your bookings rests on your shoulders. This isn’t about prospective or current clients necessarily policing what you do, rather it’s about you protecting your personal brand. Inappropriate social media use such as bullying, trolling, or other behaviors you wouldn't normally do face to face- you also shouldn’t do so in an online forum. Respect your audience, whether virtual or real.
Social media used correctly to promote yourself, your skills and professional talents is a wonderful resource, which can potentially help you be seen and gain bookings. If you are concerned about your social media presence, then use two accounts- one for personal, which is private and guarded, and another for professional use, which is public and polished.
While social media can create incredible benefits for companies seeking influencers or for models seeking bookings be mindful not to blur personal and professional lines. Manage your professional reputation while being mindful of today's ever watching culture. Interact with clients and colleagues in a professional manner. Remember there are hazards of using social media, so use it wisely.